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Doing SEO for a high profile client like Marcus Lemonis will really make
you question your SEO skills. Even though I had been doing SEO for 15
years, I was still nervous. I couldn’t let the opportunity of working
for someone of that magnitude go to waste. As I did the SEO for his
sites, I found myself always stressed about how to get the most out of
every link I built for his companies. Was I going to get his businesses
penalized for using the wrong anchor text? I’m all about white hat SEO
but I seemed to be second guessing my every move.
In the end, I worked extremely hard to validate everything I was doing
for him and I helped him get great results. That experience made me dig
deeper than I ever had in my SEO career. Those types of challenges make
us evolve. It helped me make some major SEO breakthroughs that
eventually turned into SEOJet. As I was building out how the link
management software for SEOJet was going to work, I had to do a ton of
backlink research. I did that research by looking at thousands of
backlinks for #1 ranked web pages. More specifically, I would grab the
#1 ranked website from a random search term and look at every single
link that pointed to that page.
Doing SEO for a high profile client like Marcus Lemonis will really make
you question your SEO skills. Even though I had been doing SEO for 15
years, I was still nervous. I couldn’t let the opportunity of working
for someone of that magnitude go to waste. As I did the SEO for his
sites, I found myself always stressed about how to get the most out of
every link I built for his companies. Was I going to get his businesses
penalized for using the wrong anchor text? I’m all about white hat SEO
but I seemed to be second guessing my every move. In the end, I worked
extremely hard to validate everything I was doing for him and I helped
him get great results. That experience made me dig deeper than I ever
had in my SEO career.
Those types of challenges make us evolve. It helped me make some major
SEO breakthroughs that eventually turned into SEOJet. As I was building
out how the link management software for SEOJet was going to work, I had
to do a ton of backlink research. I did that research by looking at
thousands of backlinks for #1 ranked web pages. More specifically, I
would grab the #1 ranked website from a random search term and look at
every single link that pointed to that page.